Thank You Email to Your Customers (12+ Samples)

A thank-you email can help you maintain long-term loyalty from customers and increase the likelihood of customer referrals. Sending your customers to thank your emails can give you a huge advantage over your competitors. Writing an effective thank you letter takes only minutes and can have a powerful impact on your relationship with your customers. In this guide, we’ll be looking at what a customer thank you email is, why it is important, share the basic steps you can take when writing one and offer a sample you can use to help you when writing your letter.

What is a Customer Thank You Letter?

A customer thank you letter is a type of business correspondence designed to show gratitude and maintain a long-term professional relationship with your customers. There are several reasons why you might want to write a thank you letter, such as thanking them for their loyalty. A letter expressing your gratitude to them allows you to build and maintain positive rapport, helping you keep and gain new business through referrals.

Why is a customer thank you letter important?

There are several benefits to sending your customers thank you letters, including;

  1. Building a positive brand online
  2. Making your customers happy and feeling appreciated
  3. Increases the likelihood of customer referrals

When Should You Send a Thank You Email?

There are many reasons as to why the seller should send a customer thank you email. Some of the main reasons include:

Thank you after purchase

Most sellers often send thank you emails to their customers after they (customers) have purchased a product. In this way, they create attention to their customers and bring a strong customer relationship.

Being a loyal customer

If a customer is served well, they will always come again for their favorite service. They will have faith with their service provider hence bring a strong customer loyalty. The sellers in return, will return the favor by appreciating their customers with a thank you email.

New customers

That very first reception will determine the future of that customer relationship with your business. A warm welcome for that new customer will make him/ her come again. Sending them a customer thank you letter or email will retain them in your business.

During special days

On special days like end of the year, holidays and birthdays, take time to send appreciation emails to all your customers.

When a customer buys in large scale

When your customers make buy in large amounts than usual, it is always good to send then thank you emails and wish them well.

After promotion

If your business has had some recent promotions about certain products, it is always advisable to send a customer to thank you email to the first time buyers and it might make them return again.

How to write a customer thank you letter

Here are the basic steps to use when writing your customer thank you emails that will help show your customers just how much you value their business:

Address the customer by their name

The easiest way to seize someone’s attention is by addressing them by their name. Begin your letter by addressing the customer by their name. if you opt for a more formal touch, start with “Dear [name]”, and if you are going a less formal tone, you can start it with “Hi [name].”

Share your reason for appreciation

Explain your reason for writing the letter and how it is positive for your business or brand. Genuinely thank them for their support and business. If they have been your customers for a long time, let them know that you appreciate their loyalty. If they are new, write that you appreciate their willingness to try out your business.

Future interaction

The key to maintaining your customers is by letting them know how much you value working with them. Use this opportunity to inform them that you would like to work with them again in the future and that you would highly appreciate if they recommended your services to their friends and anyone who is interested.

Use a personal sign-off

The more you individualize your letter, the more the client will feel that you value and appreciate their business. Use a personal sign-off, such as “All the best” or “Warm Regards” and sign your name and title.

Sample Letters & Examples

Sample: Thank you for your loyalty

Dear Nancy,

We’ve noticed that you’ve been our customer for over nine years now! We highly appreciate you for continually doing business with us and entrusting us with your hair care needs.

In a bid to show you how grateful we are for your continued support, enclosed, is a 20% off coupon that you can on any future purchase or haircare services with us.

We look forward to your continued support.

Thank you!


Customer Support Specialist at Flair by Whitney.

Sample: Thank you for your purchase

Hello Jane,

Thank you for purchasing our Nunix Generic Electric room heater. We love it when a new customer gives us a chance to serve them, and your purchase means a lot to us. If you need our products or services in the future, kindly let us know.

As a form of appreciation, I have included a 10% voucher off your next order.

With gratitude,

Florence N.

Shop ltd.

Sample: Generic Thank you

Hi Yolanda,

We would like to thank you for being our great customer. I would also like to let you know that we value your business.

If there is anything you’d like us to do to make your experience with Fortis Motor Parts a better one, please don’t hesitate to reach out to me directly.

We look forward to your continued support and to serving you more in the future.

You are amazing!


CEO at Fortis Motor Parts

Sample 2: Thank you for your purchase

Thank you for your purchase!

Dear Customer,

On behalf of Oral Enterprises, I want to take this opportunity to express our gratitude for the

purchase of our latest products during the recent promotion.

Your business with us is much appreciated and we are pleased to inform you that we will do our very best to meet your needs.

Thanks again! We look forward to a long business experience with you, to serve you better.

Best regards.

Kan Kreuk,

CEO, Oril Enterprises.

Sample: Thank you for your business

Thank you for trading with us!

Dear S.K. Traders,

As the year ends, we would like to take this chance to say thank you for being part of us.

It has been a great experience working with you for over ten years now. Your trust in us forms an important part of our company.

Thanks for your loyalty.

Jay Keller,
Managing Director, Oval

Tips for writing your customer thank you email

  • Write is as soon as possible: timing is very important. If, for instance, you are writing the letter in regards to a specific event, such as a first-time customer purchase, make sure that you send the thank your email as soon as possible.
  • Be sincere: make the letter brief but be sincere. Let them know that you value them.
  • Convey warmth: one thing that makes a customer thank you letter so compelling is the amount of warmth it conveys. Being warm is about being approachable and compassionate. Using words that spread kindness and convey, empathy can go a long way towards helping you achieve your goals.
  • Use personal pronouns: make sure that you write your letter in active voice and use personal pronouns like “I”, “We,” and “You.”
  • Proofread: After drafting the letter, make sure that you go through it to ensure that it appears more professional and polished.
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