Thank You Note for Referral – How to Write – Samples

A simple thank-you note is one of the most popular ways to make someone feel appreciated and connect with them. Some practices can help you grow and expand your business, and one of these is appreciating your customers. It enables you to create solid client relationships, which is essential as that leads to the expansion of your business and a large network of loyal customers.

Loyal clients may bring more clients to your business by recommending it to their clients, friends, or family. In such instances, it is necessary to express gratitude for their referrals. If you wish a thank you note for referral to a customers, it would be a good idea to understand how to write an effective one. 

This article provides a guide to what you need to know when writing your letter.

It will:

• Discuss what a thank you letter for referral is
• Explain why it is essential to thank for a referral
• Guide on how you can write a thank you letter
• Provide a sample of a thank you note 
• Explain how you can send your letter

Given below are the thank you for the referral letter templates:

What is the letter of thanks for Referral?

A client is thanked for referring more customers to your company with a thank-you note. While the note is often sent as a courtesy, it is also one of the most professional ways of connecting with your clients. With an effective note, you acknowledge your client’s contribution to your business and appreciate them for bringing attention to your company.

You can send this note when a client refers your business to someone else or a company recommends your business to their own clients. Besides building your business network, such gestures also improve your reputation because they demonstrate that you care for your clients.

Statistical Insight: According to referral market statistics, referrals are one of the best marketing strategies, as they can improve a business’s profit margins by up to 25%. Furthermore, referral customers have been found to spend almost 200% more at businesses than other customers. According to the Harvard Business Review, a referral customer is 18% more loyal than your return customers and four times more likely to refer other customers.

Why is it Important to Send Thank You Note for Referral?

Because referrals are an important form of marketing for your company, you should thank those who assist you with them, and as such, you should acknowledge your clients when they refer their friends or family to your business. You can always give the client a discount, but sending a thank-you message along with the gift or discount shows your true appreciation.

In addition to acknowledging your customer, a note might encourage them to refer more clients. It promotes the bond between you and your customers and helps you create and widen your network of clients. As a result of these referrals, you may increase your sales.

Note: You can use a handwritten letter or send an email to express your appreciation. Emails are beneficial because they are fast, convenient, and efficiently delivered to your clients. On the other hand, handwritten notes are more personalized and make your customer feel appreciated for their gesture. Either way, your note should be well-written to help you achieve your purpose.

Since the thank you note is meant to increase your connection with your customers, it should be relevant, simple, and straightforward in its objective. It might be challenging to write one the first time, but with more experience, it becomes easier to know what information to include in your letter. 

The steps below can help you write a letter expressing gratitude for referrals:

Professionally greet the recipient 

Even though you want to personally acknowledge your client, a thank-you note is considered  professional correspondence. As such, you should maintain a formal tone in your communication. The best way to begin your letter should be with a formal salutation. Your greeting should be respectful, and you should use the recipient’s title and last name.

For example:

 Dear Mr. Galalu,

Express your gratitude

After the greeting, you should immediately express your gratitude. It would be best to be specific about the referral they made. You may also mention that the recommendation resulted in a positive outcome. It is essential to ensure that your message is genuine.

For example:

I would like to express my gratitude for your recent referral. It meant a lot that you thought of us and referred your contacts to us. 

Describe how it helped you

If you can, you should mention the name of your new client. However, you should consider your client’s confidentiality before mentioning actual names. You should mention specific ways in which the referral helped your business.

For example:

Your referral helped us gain five more clients, who, in turn, referred their friends. We are glad to announce that we now have five more return customers because of you.

Offer a gift

In your note, you can offer a gift or discount to show your appreciation for them. Discounts often persuade your regular and potential customers to do more business with you. In addition, they may refer even more people, knowing they will likely receive a discount for the referral.

For example:

We would like to offer you a 10% discount on your next purchase as a token of our appreciation.

Conclude and close your note

Since you have written the main part of your note, you can now conclude the letter in one or two sentences. Your conclusion should be brief and to the point. You can sign off with words like “sincerely” and “truthfully.”

For example:

Thank you for taking the time to share our services with your friends.
Sincerely,

Add your contact information

You should remember to include your contact information. It is vital to ensure you include your most current information. Including your contact information, name, and address confirms your identity, and the client may seek your goods or services again.

For example:

Margret Meads,
Executive Director, Meads International
555-1234
[email protected]

Note: Your note should be brief. It should be a maximum of two paragraphs in length. You should express your appreciation in the first paragraph and provide details of the outcomes. In the second paragraph, include any additional details and your conclusion.

Template and Sample Notes

Given below are the template and samples:

How to Send the Note

The method you will use to send your thank-you letter depends on various factors, including the nature of the business and the client to whom you send the letter. The most common method is sending via email or mail. Even though email is the most convenient way for most businesses to communicate, it may seem impersonal. You can overcome this challenge by being specific to the person you are writing to and informing them of the impact of the referral on your business.

For more conservative businesses, mailing your letters could be the most preferred way. You can type or handwrite the notes to personalize them. Regardless of the method you select, you should send the note as quickly as possible after receiving the referral. Do not procrastinate.

A creative sales and marketing approach for any company is to send personalized messages of appreciation to customers. They can be a helpful tool to increase your client base.  According to The New York Times’ research (3 Challenges of Asking for Referrals), referrals account for 65% of new business. It can also encourage your customers to purchase more from you. Therefore, you should ensure your note is effective.

It is common to send a gift with your note of appreciation as well. Since the note is only meant to acknowledge the client, you should ensure it is brief and explicitly expresses your appreciation.  Be sure to proofread it to identify and correct any mistakes before sending it. Overall, if a note of appreciation is used effectively, it will help you maximize your revenue by helping you expand your business and develop strong ties with your customers.