6 FREE After Sales Follow-up Email | Examples

As a businessman, you can increase the chances of that happening again by conducting after sales follow-up emails, as you are likely to experience excitement after successfully selling a product or service to your customer, especially one that meets their needs.

The idea is to anticipate your customer’s expectations and be ready to provide the product or service they need. Therefore, you should observe three critical steps regarding after-sales follow-up. You must first contact your customers once they have purchased the product or service, offer repairs, refunds, and warranties, and create opportunities such as sales alerts to attract customers.

In the business setup, such a follow-up is best done by preparing an email. If you conduct a proper follow-up, your customers will view you as a great businessman who listens and cares for them. Therefore, post-sale follow-up emails should be friendly but professional in a way that positively impacts you and your customers. As a result, the follow-up should have strengthened your customer relations, increased referral sales, and improved sales performance.

What is After Sales Follow-Up?

An after-sales follow-up, also known as a post-sales follow-up, is when you as a businessman reach out to your customers after making a sale to achieve specific business goals. An after-sales follow-up email should portray your commitment to your customers and appreciation of their loyalty while increasing your sales.

You may want to achieve some business goals by following up after making sales. Some of the reasons include the following:

Make your customer feel valued

Reaching out to your customers and contacting them post-sales is a way of making them feel valued. This means that your customer will feel appreciated and recognized by you. Instilling genuine care attracts them back to purchase more of your products or services. Apart from making more purchases, your valued customers will likely refer you to others. This will help create a long-lasting and respectful relationship between you, as the salesperson, and your customers.

Ensure to meet your customer’s needs

Another reason why following up is vital after making sales is that you will be able to meet your customer’s needs. Communicating with your customers will help you gather information about whether the product or service they purchased was satisfactory. You will also be able to identify how best to improve your products or services to meet their needs appropriately.

Answer customer’s questions and concerns

Your customer might have questions and concerns about a product they purchased from you. Following up post-sales will allow you to answer their questions and address their concerns about your products. This will ensure that your customers are not frustrated since you are always available to provide them with the necessary solutions. 

Provide further service to your customer

Another important reason is that an after-sales follow-up may allow you to provide further service to your customer. Listening to your customer and how they benefitted from your product or service might give rise to an opportunity to help them with something else they might need. This will further strengthen your relationship with them.

For example, your customers might be happy about the hair and nail service you provide. They might casually ask about how they can access the quality spa and massage services and this will be an opportunity for you to offer more services.

Note: It is essential to know your customer’s preferred contact method to ensure that your follow-up email is successful and your business goals are achieved. The best way to follow up regarding business is via emails or phone calls. First, however, you should identify what your customer prefers to ensure you are not violating their trust and ruining your business relationship with them.

After Sales Follow-Up Email Examples

As a businessman, you can choose to follow up post-sales using an email. However, for an effective after-sales follow-up email, you need to know how to write one and what kind of content you need to include.

Here is a guide on how to write an after-sales follow-up email:

Thank your customer

The most important part of your follow-up email should be to thank the customer for purchasing from you. The follow-up email should aim at making the customer feel appreciated and valued. This will also help the customer feel more confident about the purchase they made from you.

For example:

Hello, thank you for choosing to shop from us. We thank you for purchasing your electronics from us here at Best Electronics Shop. We hope the product you bought is satisfactory and meets your needs.

Ask questions

The next step is to ask questions to get customer’s feedback about your products or services. Again, ensure that your question is brief and focuses on the customer’s needs.

For example:

For future purposes, is there anything you would like us to improve about our electronics or the services we offer here at Best Electronic Shop? Please feel free to contact us with feedback as we are here to meet your every electronic need.

If you receive feedback from the customer, ensure that you record it and make the necessary changes to retain your customer. Also, such feedback will help you improve your organization and its products or services, increasing your sales.

Ask permission to send helpful information and resources

The final part is to ensure that you ask permission from your customer before sending helpful information or resources regarding your product or service. Your follow-up email should continuously improve the customer’s experience by providing them with needed information and resources. As a businessman, you can use online platforms to provide customers with solutions and content to help them make appropriate decisions based on their needs.

However, your customer should always feel in control and respected. That is why you must ask for permission before sending helpful information and resources. Your customer might feel violated and manipulated if they receive uninvited emails containing offers and promotions. They are more likely to stop making purchases since their trust in you will be broken. Therefore, ensure that you ask for permission before sharing such information.

For example:

If you need more guidance about the electronic product you purchased, you can subscribe to our weekly emails from Best Electronics, where you will get more information and resources about our different electronics.

Generate Repeat Sales

Once you have started proper follow-up communication with your customer through emails, you need to use the opportunity to increase sales and generate repeat sales. Use the follow-up emails to inform your customers about any sales offers, promotions, and other new products or services you provide. This will make your customer feel extraordinary and eager to continue making purchases from you, generating repeat sales.

You can generate repeat sales by informing your customers about your special offers, selling them gift cards, arranging gift orders for them after they make a purchase, and sending periodical advertising updates to inform them about the available promotions. As a businessman, you can also offer product demonstrations to lure in potential customers while presenting your customers with products related to their previous purchases that offer them extra benefits.

How Does it Impact Your Customers?

Following up after making sales always have a positive impact on your customers, especially if it is done correctly. As a businessman, when you prepare that follow-up email, remember that the action can significantly impact your customer’s experience with you and your organization.

Here are some ways a proper follow-up will impact your customers:

Customers feel that they matter and you care for them

Whether a customer is purchasing a product or accessing a service from you, a proper follow-up email will make them feel like they matter and that you sincerely care about their well-being. A follow-up counts as a final customer service action bound to positively impact the customer’s experience concerning your organization. It is rare to find such after-sales customer services. That means that if you are a businessman who follows up on their customers post-sales, they will feel valued and appreciated by you.

They become more open to your suggestions

Since customers feel like you understand them better based on the follow-up communication, they tend to become more open to your suggestions. Customers will feel like you are genuinely interested in what they need and will therefore view you as a solution to their needs. That means you can easily stand out in the business world as a businessman who offers proper product or service suggestions. Customers are, therefore, more likely to accept your suggestions and find you if they need product or service recommendations.

They begin to trust you with more business and referrals

Effective follow-up communication will generate trust between you and your customers. If this continues, customers will trust you with more business and referrals. They will not only purchase what they need from you but will also refer their friends and family to buy from you. This trust is usually based on your ability to properly meet their needs by providing quality products or services. Through referrals and repeat sales, you will be able to create new sales connections and increase the number of customers interested in your organization.

Build customer loyalty

Finally, a proper follow-up email will build customer loyalty to your brand and organization. For example, customers will feel seen if you remember their name or the last purchase they made from you. This will make your customers feel like you pay attention to them; hence, they ‘belong’ to your business. This means that they will remain loyal to you and your business. You can use some loyalty strategies to build and maintain your customer’s loyalty:

• Try and offer rewards for new referrals made by your customers.
• Create a loyalty club where you offer discounts to members
• Send your customers birthday cards and seasonal greetings promotions
• Encourage your customers to open online or in-store accounts with you
• Stay in touch with your customers through social media
• Offer your customers incentives for recommending your products or services

As a person in business, following up on your customers after making sales is essential. This is helpful to both you and your customers. You will be able to maintain your current customers and attract potential ones as your customers will feel valued and appreciated. Also, they are more likely to make referrals about your business and accept your suggestions if you care about their product or service needs.

The best way to conduct a follow-up in business is through email. First, ensure you thank your customers for purchasing, determining if their needs were met. Also, always ask for permission before providing your customers with any information or resources regarding your products or services. This after-sales customer service aims to appreciate your customers and ensure their needs are always met. You should always prepare a proper after-sales follow-up email to communicate with your customers.