As an event manager, writing an event proposal will be the key to your success. You need to be professional, direct, concise, conversational, casual, complete, and that’s just the tip of the iceberg! A lot of resources go into creating a perfect event proposal, so as an event manager, you want to make sure you get the best result from the effort you put in. As an event planning manager, you must know how to draft an event planning proposal that will capture your client’s attention.
Event proposals are the epithet of your style applied to your client’s vision, and they can either land you a new deal or open the door for your competitors. With so much at stake, we are determined to guide you through creating an event proposal that will help you stand out from the rest.
What is an Event Proposal?
An event proposal is a comprehensive document that lays down every aspect of an event. An event proposal is usually prepared at the early stages of planning. It covers several things, including the individuals and companies who will be involved, the aim of the event, and the logistics of running the event. An event proposal works as a roadmap, a mission statement, and a marketing tool for an event.
Getting Started on the Event Proposal
An event proposal should be written with the client in mind. Event planning is a service business, and the services offered, that personal touch and the creative approach one takes are what makes an event successful and unforgettable, two characteristics that go a long way in maintaining and generating new customers for your business. An event proposal should be well written and thoroughly thought of, providing the required details to help the client in envisioning what you have in mind.
- Introduce yourself and the project: start the proposal with a brief introduction of who you are and what you are offering. Include details on how long you have been in business and add your professional background.
- Event description: summarize the event, including all the details discussed during your meetings with the client. These include the goals of the event, number of guests, the time and location for the event.
- Services provided: this section is very important. The client needs to understand the type of services you will be offering in the event. One of the best ways to do this is to list all the services in bullet points.
- Show your previous work: you can include similar events that you may have planned in the past. In this section, you can include the photos and testimonials from your clients to showcase your work. Having things to compare against can really give you an edge and help in streamlining the even.
- Include a timeline: all clients care about the timeline. One of the key ways of grabbing their attention is by alleviating this concern ahead of time by including an estimated timeline of your work. While discussing with the client, the key point to communicate is to let them feel like you have everything under control and that they will not have to stress over the event.
- Incorporate monetary information throughout after the client has gone through the major part of your proposal, taking in all the details and images of the event you envisage for their event; their mindset normally shifts when it comes to the section that talks about money. Maintaining your tone in this section and carefully guiding the client through the aspects of this event by properly articulating the cost can really help your client in understanding the value for their money.
- Event policies: right at the very end of your proposal, include your event’s policies or the terms and conditions that will govern the event. This is so that the client knows exactly what they are entering into. This section also ensures that you are protected.
When writing down the policies, try to make them look and sound as professional as possible.
Event proposals are as important to an event planner as oxygen is to the human body. In fact, an event proposal is an introductory piece and the major determinant in your client’s decision to take you seriously. An event proposal is necessary as it determines whether you are gaining new clients or leaving a chance for your competitors to swoop in. Understanding what to include in your proposal is an important part of winning new clients. This knowledge is what separates those who are successful in the event planning business from those who aren’t. As an event planner, you should always be keen on details; don’t leave out any information that may be crucial in winning you a new client.
Tip: Don’t forget to add your contact information, including your phone number, email, and website address, so that prospective clients can be able to contact you with any questions or, even better, hire you for the project.
Drafting an event proposal can, at times, feel like more effort than they are worth. We hope that by adhering to this guide, you’ll be able to save time, reduce stress, and secure more clients.
Event Proposal Samples & Examples
Sample Event Proposal
Title of Event: Betty Jewellery Fair
Venue and Time of the Event: Creator gardens 242 range road
From 12th -14th September 2020
Proposed By: John McCain, Executive Director
Agency Name: ABC Inc, Creator range
With gold, silver, diamond, and platinum becoming expensive each day, most people are moving their attention towards costume jewelry. Hence the reason why the industry has expanded so much. This has since motivated us to try and bring the different branches of costume jewelry together under one roof to enable the customers to buy from a wide range. We have also organized workshops to help self-employed people acquire the needed skills in this area.
Statement of Merit:
This event seeks to involve not only the industries manufacturing jewelry with various stone and metal but also handicrafts who work with fruit seeds, buttons, mother pearl, and wooden pieces
Audio Visual Requirements:
• DVD player
The Various Events
12th September: inauguration and introduction of all the participants at the event
13th September: Jewellery making workshop with both metal and stones
14th September: workshop on the different handicraft-based jewelry from foreigners like Nairobi, Spain, South Africa, Bangkok, Nigeria, etc.