Being a salesperson is amongst the most rewarding career jobs in this era. With such a competitive business environment experienced today, most companies will always look for a sales representative or manager to maintain a healthy income and outshine their competitors. Usually, there are lots of benefits that are associated with this career. Other than being fun and rewarding, it is also job security as companies can’t make you redundant easily. For these and many more reasons, this career attracts the interests of many.
Fortunately, in order to get a good job with many applicants, the key secret lies in writing an exceptional sales cover letter. The following are some useful tips to consider when writing your cover letter.
Tips for writing a strong sales cover letter
Quantify all your achievements
The work of a sales representative requires one to be objective and achievement-oriented. Therefore, in order to convince your reader that you are worth the task, you need to quantify some of your past achievements as a salesperson. For example, you can mention measurable sales successes, such as the amount or type of goods/services sold in the past.
Put emphasis on key achievements
Make sure you do everything possible to make your key achievements notable. This can include writing your unique achievements using italics, bolds, or underlines. As a rule of thumb, you can also use boldface figures and sales percentages to make them visually attractive. The following is a perfect example:
While working as a sales representative at ABC Company, we managed to achieve total sales of 10,000 items from the previous 5,000. This contributed to increased annual revenue by 20%.
Mention what contributions you’ll be adding to the company
The best thing you would want is to convince your employer of your worth. In other words, let them know how your contributions will be beneficial to them. Go ahead and explain why your skills, experience, and other qualifications match the job vacancy. Make sure you use your sales cover letter as a chance to make strong arguments for your candidacy.
Make it easy to read and to understand
The first thing you would want your recipient to do is to read your cover letter and understand it in detail. Therefore, make sure you write your letter using a formal and understandable language. Refrain from using long strings of adjectives, or lengthy sentence structures. Again, you can make good use of bullet points to make it easier to read.
Personalize your sales cover letter
Always bear in mind to keep your sales cover letter as personalized as possible. While mentioning your achievements and qualifications, make sure they are calibrated to your audience. In other words, make sure you only include those qualifications that go in line with the employer’s requirements.
How to structure your Sales Cover Letter
Before you start selling products and services for any company, you need to learn how to sell yourself. The best salesperson is that who knows how to present and articulate his/her issues. The same applies when writing a Sales Cover Letter. Therefore, the following is a complete guide on how to structure your cover letter like a pro:
Start with personal details
The first thing you need to think of in your Cover Letter is your personal details. Here, you will write down your name, physical address, phone number, and email.
Below your personal information, you need to include the date in which the letter is being written. The date is very important as it provides reference and order.
Addressee details & address
The next thing to mention is the details and official address of the recipient. This can be the hiring manager, human resource manager, executive manager, among others. Make sure you take some time to research on the recipient’s name and other details.
Just like any other official letter, your sales cover letter should follow the same demeanor. You can choose to use ‘Dear Hiring Manager’ or any other appropriate salutation. In order to grab the addressee’s attention, consider using the last name, if need be.
Introduce your letter with attractive phrases to keep your reader engaged. There are a number of ways to do this. However, if you are able to grab the reader’s attention, everything else will flow smoothly.
Here, you need to clearly indicate your academic qualifications, experience, and other relevant skills. Convince your reader why you are a perfect choice.
You should conclude your letter on a high note, providing your reader with a call to action. Next, include a complimentary clause followed by your signature and name.
Sample Letters & Examples
Sales Cover Letter Sample
[Dare of writing]
Dear Hiring Manager
Please accept my application letter for the position of Salesperson as advertised on your company’s website. After going through the job description, I am confident that I meet the stipulated requirement.
I am a holder of a bachelor of degree in sales and marketing from the University of [XXX]. Together with my past experience, I met all of your requirements for an entry-level as a salesperson. I have excellent skills in client relationship and management. Besides, I possess adequate knowledge of strategic planning. This helps me to come up with proper marketing and sales strategy in whichever field I am operating on. Other than the sales and marketing qualifications, the following are some skills I have acquired to help me manage my skills successfully and professionally.
I have a strong presentation and negotiation skills
I possess proficient word processing and spreadsheet skills
I have a valid driving license
I have a positive attitude as well as strong work ethic
My ambition, passion, and confidence make me believe that I am the best person you are looking for. I welcome any invitations for an interview so that I can explain my qualifications further. Attached is my resume that you can use for further review. Thank you very much for your time.