An Open House Sign-in Sheet is a document in which open house attendees fill out their contact details and any other details required by the realtor or seller.
A real estate open house sign-in sheet template is an already prepared open house sign-in sheet that real estate agents can use instantly.
For real estate agents, an open house sign-in sheet is vital because it helps them gather the details of potential buyers to make a future sale. Therefore, the information supplied in an open house sign-in sheet must contain a viable communication method with prospective buyers, either by calls, text, or email.
Purpose of Open House Sign-In Sheet
An open house sign-in sheet primarily protects the property owners’ interests and makes it easier for them to sell their property. However, it is also a handy tool for real estate agents to get prospective clients to let their guard down and be willing to share their contact information. Many individuals are skeptical about randomly giving out their details. An open house sign-in sheet is a great way to overcome this barrier and kick start a relationship that could convert to sales.
What is an Open House
For most people, when buying a house, pictures and videos are not enough. Instead, potential buyers usually prefer to get a good view of the property before committing to a purchase. In such instances, an open house is helpful.
An open house refers to a period when a property is accessible for viewing by interested parties. The property is usually vacant during an open house, and prospective buyers can be taken on a tour by the owner or a realtor. Depending on the realtor or house owner’s discretion, the house could be empty or styled with furniture and other items.
Showing every potential buyer around can be highly stressful and time-consuming for any landlord. Also, most property owners would hate to reduce their asking price for a property simply because it’s taking too much time to find a buyer. This constraint is why it’s best to hire a real estate agent and have them do an open house instead. An open house aims to maximize time by allowing as many potential buyers as possible to view a property.
It gives these individuals sufficient opportunity to thoroughly examine the place to pique their interest and nudge them towards buying the property.
As long as your property is not overpriced, an open house is easily the fastest way to get your asking price met and your property off the market.
Uses of a Real Estate Open House Sign-In Sheet
There are a few proper uses of real estate open house sign-in sheets.
Following are some of these:
- Open house sign-in sheets are a perfect marketing aid. Real estate agents can use the information from the sign-in sheet to develop a rapport with attendees, which could later convert to sales.
- Open house sign-in sheets are a powerful source of data. Using information from this document, realtors can understand the types of properties currently in demand and many other essential customer details. Armed with this information, realtors can quickly inform prospective buyers when a suitable property is on the market.
- Some open house sign-in sheets are very detailed, requiring prospective buyers to fill questionnaires and other additional information. These details can help realtors become more efficient. By organizing and analyzing all this data, realtors can match potential sales leads to suitable properties at the right price and easily make more sales.
- Most potential buyers are more willing to buy from an agent who knows his craft. An open house sign-in sheet can provide the necessary data to highlight the real estate agent’s professionalism and competence, adding that extra bit of effort needed to make a lasting impression and win over a client.
How to Make an Open House Sign-In Sheet
Depending on how much information you need, you could write different types of open house sign-in sheets.
Here are some examples of sign-in sheets and how to write them:
Simple sign-in sheet
As the name implies, this type of document asks straightforward questions and is easy to prepare. A simple sign-in sheet requests only basic contact detail.
It usually has about four fields which are listed below:
- Phone number
- Home or Office contact address (optional)
- Statement of email marketing opt-in: Your sign-in sheet must include a clear message that pre-informs open-house attendees that they will be receiving emails from you subsequently. This way, you can ensure that everyone who fills out the document could potentially be interested in having further conversations with you.
Once these fields are present in your open house sign-in sheet, all you have to do is get your attendees to fill out their information.
See a sample below:
Open House Sign-In Sheet
Property Address: 15 Bluebird St, Philadelphia, Pennsylvania 19093 Date:15/12/20XX
|Name||Phone number||Email address|
|Ryan Diagle||XXX-XXXX-XXXX||[email protected]|
|Samuel Plymouth||XXX-XXXX-XXXX||[email protected]|
|Josh Boris||XXX-XXXX-XXXX||[email protected]|
Full sign-in sheet
This document contains all the fields listed in the simple sign-in sheet. However, it also provides questions to enable the real estate agent to become more efficient and find the best deals for potential sales leads. A full sign-in sheet also helps realtors save time by skipping the usually lengthy and tiresome process of asking basic questions. Thanks to this sign-in sheet, real estate agents can have time to discuss more personalized concerns.
A full sign-in sheet contains the following fields:
- Basic details: This includes name, phone number, email, and physical address. How to write these fields is explained in the simple sign-in sheet section.
- Basic follow-up questions: This field should provide a few follow-up questions and answers that the open-house participants can tick. It is advisable to use checkboxes because most people would be unwilling to write lengthy answers to questions.
Examples of questions you can ask in your full sign-in sheet include:
- What type of house would interest you right now?
- How did you find out about this open house?
- How much would you be willing to pay for a house?
- Statement of email marketing opt-in
Full sign-in sheet with questionnaire
The full sign-in sheet with questionnaire takes it a step further by requesting more information from open house attendees than a regular full sign-in sheet. However, filling this document is a bit time-consuming. In addition, it will require extra effort from realtors to convince potential buyers to submit the required information.
While all open house attendees may not be interested in filling out this relatively lengthy sign-in sheet, real estate agents can use it to fine-tune their methods and identify individuals that are genuinely interested in buying the property. These might request basic details and ask some follow-up questions.
Here are a few survey questions you may find in a full sign-in sheet with the questionnaire:
- What are you currently looking for in a house?
- How did you learn about this open house?
- Do you have a timeline for buying a new property?
- Do you intend to buy this property, or are you seeking to sell any of yours?
- Are you approved for a loan?
- What type of neighborhood are you looking for?
- Statement of email marketing opt-in
Although we have provided a detailed explanation on how to prepare the various kinds of open house sign-in sheets, you don’t need to go through all that hassle. Our open house sign-in sheet templates provide already written sign-in sheets of different types for you to use. By downloading one of our templates, you can have an open house sign-in sheet ready to use in a matter of seconds. You could also download our templates and make any adjustments you deem necessary.
Following are some free downloadable real estate open house sign-in sheet templates for you:
Tips to Proactively Manage an Open House
Hosting an open house can be a lot of work. Despite having a great property and a well-written open house sign-in sheet, it’s vital to know how to manage the event properly to get people to fill the sign-in sheet and possibly purchase the property.
Here are some tips on how to effectively run an open house:
Keep the house squeaky clean
When conducting an open house, the property’s appearance is arguably the most important thing you should consider. Potential buyers want to know that they will be getting the best value for their money and that the previous owner has managed the property well. An unkempt property could easily discourage open house attendees from paying a premium for the house.
Be polite yet honest
If you want your open house to run smoothly, you need to make your guests feel as welcome as possible. Also, when trying to get the open house participants to fill out the sign-in sheet, be as honest as you can. Most people would feel reluctant to fill out the sign-in sheet when it appears like they are being manipulated or cajoled.
However, once potential buyers are comfortable with you and believe they can trust you, they’d be more likely to fill out the sign-in sheet and answer all the required questions. A vital point to note is that people are fundamentally different. You would need to study your open house guests to determine the best way to communicate with them.
Dedicate a space for the sign-in sheet
Your sign-in sheet should be at a location where it’s obvious to potential buyers. It’s always best to place it at the house entrance and add a marker that draws people’s attention.
Provide clear instructions with signs
Don’t assume that an open house attendee deliberately chose not to fill out the sign-in sheet. Sometimes, they may have just missed it or planned to supply their details later. However, you could point such people in the right direction by providing them with clear instructions to fill the sheet.
Be the first one to fill the form
Most people would prefer to take action after watching someone else do the same thing. By filling out the sign-in sheet first, you encourage the potential buyers to do so as well.
Mark the important information for convenience
The truth is, no matter how polite you are or how clear your instructions seem, some open house attendees may not just be willing to fill out all the information on the sign-in sheet. Therefore, it would be best to highlight all the most critical fields so that such individuals can know where to focus.
Include options to opt-out if it puts them off
Your open house sign-in sheet should indicate that potential buyers can opt out at their discretion. Including this option gives the open house attendees a sense of control and makes them more likely to trust you with their data.
Offer marketing collateral on the table
At the open house, you will probably have some form of printed material – brochure, poster, or newsletter – to promote your services. It’s best to place these items near the sign-in sheet and let open house attendees know they are entitled to a copy once they fill out their forms.
Make it easy
Your sign-in sheet should be straight to the point and in a font that is easy to read. All fields should be spacious enough to contain the potential buyer’s information. If you use a full sign-in sheet with a questionnaire, the questions should be easy for readers to understand. Most people will stop filling out the sign-in sheet the moment it starts to feel mentally taxing.
Also, be sure to provide lots of pens next to the sign-in sheets so potential buyers can easily fill them out.
Let leads know the seller requests the information
People may not want to share their details with realtors because they fear being harassed with constant phone calls or emails. However, they’d be more inclined to give their details when they know that the property owner requires it.
Everybody loves a freebie. By handing out gifts, you can lighten the mood at the open house and get people to fill the sign-in sheet. Most open house guests would not want to risk missing out on their prize because of a wrong address or email and would be more likely to provide accurate information.
After getting the details of several open house guests, you must follow up to get them to buy. But, first, you need to organize all the information you have gathered from the sign-in sheets to get a good idea of potential buyers’ interests. Next, you can reach out to all the potential buyers via email or text and wait for a response. After this, you can now begin making phone calls to find out if any open house guests would be willing to firm up their interest by making an offer.
An open house sign-in sheet is an essential document for both sellers and realtors. A well-written sign-in sheet could be the difference between a property that ends up getting sold and one that doesn’t. When preparing a sign-in sheet, you should follow all the required guidelines or download any of our templates instead.