6 Best Sales letter Templates to Pitch an Exclusive Offer

A sales letter is a written pitch to persuade existing and prospective customers to purchase a product or service. A sales letter is usually written by the business owner or its representative and can be sent by mail or email. It is an informal letter written in a friendly, persuasive, attention-grabbing tone highlighting the benefits of the product or service and exclusive offers or discounts.

A sales letter is a form of marketing used to generate leads, establish lines of communication, boost sales and generally promote a brand. The letter aims to convince the recipient to take action by making a purchase or scheduling a meeting. The letter may present one-time or recurring offers to entice the client, trigger a purchase, and encourage future business collaboration.

Sales letters are often used in direct marketing campaigns to target specific customer groups based on key demographics, previous purchasing trends, or interests. Customers are usually less focused on the thought of a business transaction when seeking a product or service. A sales letter can help an organization achieve this purpose.

Statistical Insight: When searching for a specific product or service online, 50% of customers seek promotions, discounts, or exclusive offers.

This article will guide you on how to draft a compelling sales letter to promote an exclusive offer. It will also discuss the essentials included in the letter and particular practices to make it appealing for the customer to get attracted to your exclusive offer. Downloadable sales letter templates are also provided to assist you during the writing process.

Given below are sales letter promoting exclusive offer templates:

Why are Sales Letters for Promoting Exclusive Offer Important?

A sales letter for an exclusive offer is drafted to attract customers to engage in a promotion the business is undertaking. The main objective of writing and sending this letter is to maximize revenue by prompting a response from the client.

Listed below are some of the benefits of such letters:

• They create a sense of urgency and limited availability of the product or service, motivating customers to purchase quickly, as they know the offer is exclusive and will expire soon. This makes them an effective marketing tool.
• Sales letters offer discounts or special deals only to customers who respond to the letter. This can effectively attract first-time customers who are looking for a good deal while maintaining frequent customers.
• They can be utilized when testing new products or services by offering them to a group of clients at a discounted rate. This can help businesses gather valuable feedback on their latest product or service and gauge customer interest before launching it to the general public.
• By providing detailed information about the product or service being promoted, the sales letter can help build trust among customers.
• This creates a sense of exclusivity and appreciation, making customers feel valued and encouraging them to continue doing business with the company.

A sales letter motivates a customer to purchase your product or service. It promotes your brand and encourages customer interaction. Before you begin drafting the letter, thoroughly review the details of your exclusive offer and list all of the perks the potential client may enjoy.

Follow the steps outlined below to draft a captivating sales letter to promote your exclusive offer:

Include a catchy headline

Begin with a captivating headline that will grab the recipient’s attention and make them want to read more about the exclusive offer. The headline should be short, catchy, and to the point. It should reflect the unique selling point of the product or service whose exclusive offer you are promoting. 

For example:

Limited Time Offer: Get 50% Off Your First Purchase

Address unspoken needs of the customers

Identify the underlying reasons customers might be interested in your product or service. This will ensure you tailor the letter to address those needs. Highlight pain points the customer may be experiencing and demonstrate how your product or service can help them. 

The customers’ needs may be presented as shown below:

We understand that you are looking for a way to stay fit and healthy, but we also realize it may be difficult to find the time to exercise and even harder to stay motivated. For these reasons, Powerhouse Gymnasium is excited to offer you an exciting deal on our new fitness program.

Include testimonials or statistics

Include quotes and testimonials from satisfied customers who have benefitted from your product or service. These will provide social proof and show potential customers that others have gained positively with your product or service. Use statistics and data to support the efficiency of your product or service to establish credibility and effectiveness. 

Customer testimonials may be presented as:

“I never thought I could see such a difference on my skin, but after using Viva Body Lotion, I could not be happier.” – Agnes Bloom, Arkansas.

“I have been using Viva Body Lotion for five years now. It leaves my skin supple, moist, and smelling fresh.” – Savanna Burgess, Ohio.

Not only do our customers rave about the results, but 75% of Viva Body Lotion customers report a soft feel on their skin after one month.

Add a call to action

Include a statement that guides the recipient towards specific next steps to take. A call to action prompts the recipient to take a desired action, such as visiting your website or making a phone call. It gives a sense of urgency to motivate the recipient to act quickly before the offer expires.

If you send the letter by email, include a hyperlink to your organization’s website or call button. Use bright graphics and noticeable fonts for printed sales letters to call attention to the action. You may also use a scannable QR code that links directly to your organization’s website.

A call to action may be presented as:

Visit our website and use the code ‘SAVINGS2023’ at checkout to get 25% off.

Offer product or service with limited time or quantity

Present your product or service offered with a limited time or quantity to increase conversions and drive sales. The limited aspect of the offer creates a sense of urgency for the recipient that the product or service is in short supply, which is a powerful psychological principle that can drive sales. The recipient may feel they will miss the opportunity if they do not take advantage of the offer. 

For example, this section of the sales letter for promoting an exclusive offer can be shown as: 

For a limited time, you will receive a one-month free subscription when you sign up for the Popflix streaming service. This offer will be available to the first 100,000 individuals who sign up, so take advantage of your chance to enjoy movies and shows at a special price.

Statistical Insight: Small and medium-sized businesses annually suffer a 5-10% loss in their customer base. Exclusive offers and incentives are a great way to recover lost customers. Even though this might lower the profit margin, repeat purchases from existing customers will compensate for it. This will, in turn, attract new and loyal customers.

Include a postscript

To give the letter a personal touch, include a postscript (P.S.) at the end of the letter to add extra information or reiterate the urgency of the exclusive offer. Including a postscript can be particularly effective as it is often the last thing the recipient will glance at before making a decision.

A postscript may be presented as shown in the example below:

P.S. With our 30-day money-back guarantee, there is no risk in enrolling in Jerry’s Zumba Class. Take advantage of our exclusive offer and register today.

Before sending your sales letter, you must ensure it is appealing enough to prompt a reaction and encourage a sale.

Below are considerations you should make to draft an appealing letter:

Use bullet points for key information

Bullet points break up large blocks of text, making it simpler for the recipient to scan and understand the key attributes quickly. They make the letter look polished; therefore, the recipient can grasp the main points you want to convey. Bullet points can also highlight important features and benefits of your exclusive offer, making them more memorable to the recipient.

Use informal language

Make your letter conversational by using informal language, which will hold the recipient’s attention and keep them interested in your exclusive offer. A casual tone is less likely to be seen as generic, creating a sense of familiarity with the recipient. This makes them more likely to trust and engage with your business.

Organize your content

Organizing your content in your sales letter keeps the recipient engaged, enabling you to guide them through the promotion offer process. A well-organized sales letter can make it simpler for the recipient to grasp the specifics of your offer, prompting a purchase. Organizing the content of your letter concisely can make it more effective in achieving your sales goals.

Use a template

To save time, download our custom sales letter templates that can help you draft a captivating letter. They can be tailored to the specific target audience and sales objectives, making the communication more effective. Our templates are user-friendly and require minimal technical skills to customize and use.

Include exciting visuals

Add relevant visual elements to your sales letter to increase its aesthetic appeal and reinforce your message. You can include the following:

• High-quality images
• Infographics and diagrams
• Photographs of satisfied customers

Consider displaying the call to action as a high-quality image to attract the recipient’s attention.

Keep the customer in mind

Keep the customer in mind throughout the writing process to draft a sales letter that is more likely to resonate with them and ultimately lead to a successful conversion. Tailor the tone of the letter to the specific customer. If you have information pertaining to their interests, include examples they will relate to. Additionally, you may address the customer by name to make them feel like they are engaging in a one-on-one conversation.

You may promote your business through a variety of advertising strategies. A well-written sales letter promoting an exclusive offer is the most effective method, and its presentation can make a difference. It will ensure your organization can generate leads and sales.

The sales letter must be concise, brief, and personalized to be effective and impactful. It should also highlight the offer or discount and create a sense of urgency to prompt a sale. The letter should also include individual testimonials from current customers. Download and utilize one of our well-designed sales letter templates to help you craft a letter that will help your organization achieve its business goals.