How to Write a Perfect Marketing Proposal (with Examples)

A marketing proposal is one of the greatest tools a person can use to do lucrative business. It helps individuals grow their brand name as well as attract more clients. For this reason, for you to be a successful business person, you need to write a compelling and persuasive proposal that will help convince your clients why you are the best to work with. In this article, we will walk you through the steps of writing a winning market proposal for your business. But first, let’s look into what a marketing proposal means and tips for writing one.

What is a marketing proposal?

A marketing proposal can refer to a document that is used by marketers and advertising agencies to pitch for services from potential clients. Writing good marketing proposals helps you to lay a firm groundwork for your working relationship with clients. Other than highlighting the role of the marketer, the proposal also highlights the specific details of a marketing strategy, cost, and implementation.

What to consider when writing a marketing proposal

When writing a marketing proposal, it’s important that you pay specific attention to every detail to achieve professionalism. The following therefore are some of the factors you need to keep in mind when crafting your letters.

Be brief and concise

When writing the proposals, always bear in mind that your reader has lots of works on his table. Therefore, they will only spend a little time on your document. That being said, you need to get your point across in a concise way. Avoid being too much wordy. Avoid irrelevant details or vagueness. At the same time, ensure you present your ideas in a respectful way possible.

Identify the problem and a solution

Every successful business person will tell you that the key reason behind their success is that they first identified a problem and developed a solution to it. Similarly, you need to identify the problems you are spotted within the market. Also, you should be in a position to present a solution for your potential clients. For example, if a client constantly faces lost sales in abandoned carts, then that’s a problem. The appropriate solution to this can be making follow-ups through email marketing software.

Focus on the client

In many cases, people do pay major focus on the marketer rather than the client. In as much as you need to present your expertise as a marketer, it’s equally important to think of the client. Therefore, create some time and do research on potential clients before submitting your proposal. Get to know some of the problems your clients are undergoing.

How to write a marketing proposal for your business

Just as aforementioned, marketing proposals are very important to your business. In fact, it can either make or break your business. If well written, a marketing proposal can place you on the fast track to your lucrative business. However, if poorly written, it can easily be discarded or ignored by the client. In order to write a perfect marketing proposal, you need to express a high level of professionalism by making good use of persuasive and writing skills. The following are steps that will help you write a marketing proposal like a pro.

Step 1: Cover Page

The beginning of your marketing proposal should be the cover page. Here, you will indicate the client’s name, brand logo, and writing date. This page should be impressive and straightforward to showcase your design skills. Preferably, you can use appealing fonts or make it bold.

Step 2: Executive Summary

Before you get into the marketing proposal’s nitty-gritty, you need to provide a brief summary of the whole proposal. An executive summary presents you with the opportunity to create a hook that will compel your potential client.

Step 3: Goals

Every client will want to partner with a marketing agency that is visionary, focused, and goal-oriented.  Therefore you need to highlight to your clients some of the goals you are determined to achieve. Remember that your goals should be SMART i.e., Specific, Measurable, Achievable, Realistic, and Time-bound. The following are some of the goals you would want to write:

  1. Increase sales by 10% within the next five months
  2. Grow digital presence by 5 % within a period of 2 months.
  3. Increase profit from $1,000 to $1,500 in the next 1 year.

Step 4: Challenges and strategies

Here, you should identify some of the challenges that may prevent the client from form achieving the above-mentioned goals. Also, you can mention any foreseen challenge that you (marketing agency) will have to overcome during your cooperation with the client.

At the same time, you need to inform the client of the marketing strategy you intend to use. Let the client understand their current position within the market. Also, don’t shy to mention the available competitors. Last but not least, let the client know the strategies you have to stay ahead of the competition.

Step 5: Scope of work

At this point in time, you have already given the client almost everything to convince their minds. Now, you need to go ahead and explain to them what is expected throughout the project. For instance, you can mention the deliverables and upsells and the price associated with each item.

Step 6: About Us

In this section, you will explain more about your agency. Let your readers understand why you are the best option for them. For example, you can explain how unique your services are. You can back this by giving out related case studies. Also, you can give them a list of happy clients you’ve worked with before.

Step 7: Terms and Conditions

Finally, you can include some legal regulations that will help guide your business relationship. This should include payment terms, cancelations, intellectual property transfer, among others. If you aren’t sure about the legal terms, it’s important you seek advice from an attorney. Signatures from both parties should then be appended to seal the deal.

Free Templates & Examples






    Common mistakes marketers make while writing marketing proposals

    • Most marketers focus more on their needs rather than the needs of their clients.
    • Marketers have a tendency to use a chaotic structure with not talking points.
    • Use of vague or irrelevant language
    • Poor presentation of a marketing plan
    • Failure to include a problem statement
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